OBJECTIVE
To create a logo for a new brand of your creation. The logo must be useable across multiple scales and applications and with a relevant color palette as well as black and white.
A unique bakery experience that merges AI with traditional baking to craft custom cookies directly from customers’ images. Through AI technology, we transform any cookie image from nostalgic memories to creative designs into delicious reality. This capability distinguishes us from conventional bakeries by catering to the desire for personalization and creativity in culinary experiences.
CONCEPT
The logo presented for “Baked Bytes” is a blend of whimsy and technological sophistication, the unique concept of an AI-powered bakery that crafts cookies from images submitted by customers. The central motif—a chocolate chip cookie with a cheerful anthropomorphic face—immediately conveys the product of the company while personifying the AI aspect with its engaging eyes. The cookie is designed with a pixelated edge, subtly nodding to the digital nature of the business.
The name “Baked Bytes” cleverly plays on the dual meaning of “bytes” as units of digital information and a phonetic pun on “bites,”. The letter “Y” has been pixelated in a similar way as the cookie. The tagline“AI Crafted Delight” emphasizes the technological prowess and the pleasure offered by the products.The choice of a bold, sans-serif typeface offers a modern and clean aesthetic that aligns with the high-tech aspect of the business. The typography is straightforward and legible, reflecting the accessibility and user-friendliness of the service. The capitalization of the company’s name adds a sense of solidity, anchoring the logo and providing balance to the playful image of the cookie.
COLOR PALETTE
The Baked Bytes color palette reflects warmth and comfort, evoking the natural tones of baked goods while adding playful hues for a more modern and tech appeal perfectly aligning with the brand's inviting identity.
TYPEFACE CHOICES
Montserrat (display text)
It's clean, geometric design exudes modernity and approachability, making it perfect for the brand name. Its bold and polished appearance ensures strong visibility and creates a contemporary vibe, aligning with the innovative and trendy nature of the brand.
Source Code Variable (tagline text)
With its monospaced and tech-inspired aesthetic, cleverly ties to the “Bytes” theme in the brand name. It adds a unique, digital edge to the tagline, emphasizing creativity and reinforcing the fusion of baking and technology in the brand identity.
IDEATION
SKETCHES
