OBJECTIVE
Create an interactive retail display for Pillsbury to promote cookie doughs and muffin batters in a fun, brand-aligned way that increases product visibility and customer engagement.
SOLUTION
I created a playful end cap display with the Pillsbury Doughboy holding shelves of cookie dough and muffin batter. Alongside it, an interactive vending machine features a touchscreen designed to mimic an oven, complete with knob-like dials. Both designs reinforce brand identity and create a fun, engaging shopping experience.
BRANDING
AUDIENCE
Primary Audience: Busy families and home bakers looking for easy, convenient, and delicious baking solutions that bring people together.
Secondary Audience: Young adults, college students, and anyone seeking quick, nostalgic, or fun baking experiences—even with limited time or baking skills.
END CAP DESIGN
VENDING MACHINE
PROTOTYPE OF VENDING MACHINE SCREEN
