OBJECTIVE
The objective is to redesign a website for a place. The goal is to enhance the user experience by improving site navigation, updating content, and implementing a more visually appealing design. This redesign aims to increase user engagement and align the website's aesthetics with the brand's identity. By focusing on user-centered design principles, the project seeks to create a more intuitive and satisfying visitor experience, ultimately leading to higher conversion rates and customer satisfaction.
BRANDING
These are the colors already used for the branding of Tenerife, Spain
TYPEFACE CHOICES
Futura (display text)
Futura’s clean, geometric design pairs beautifully with the vibrant colors inspired by Tenerife’s sunny beaches, lush landscapes, and dynamic culture. Its bold and modern look complements the lively palette, ensuring headlines stand out clearly against colorful or textured backdrops like ocean blues and volcanic tones, reflecting the island’s contemporary energy.
Futura’s clean, geometric design pairs beautifully with the vibrant colors inspired by Tenerife’s sunny beaches, lush landscapes, and dynamic culture. Its bold and modern look complements the lively palette, ensuring headlines stand out clearly against colorful or textured backdrops like ocean blues and volcanic tones, reflecting the island’s contemporary energy.
Hanuman (body text)
Hanuman’s elegant serif style adds a touch of sophistication, working well with earthy and soothing tones drawn from Tenerife’s natural beauty, like sandy yellows and lush greens. Its readability and cultural depth make it ideal for body text, providing a balanced contrast to Futura while supporting multilingual content for Tenerife’s global audience.
Hanuman’s elegant serif style adds a touch of sophistication, working well with earthy and soothing tones drawn from Tenerife’s natural beauty, like sandy yellows and lush greens. Its readability and cultural depth make it ideal for body text, providing a balanced contrast to Futura while supporting multilingual content for Tenerife’s global audience.
Above is the typeface I used for the branding of the island of Tenerife
LOGO VARIATIONS
The logo captures Tenerife's vibrant and relaxing vibe through its wave-like lines, symbolizing the island’s stunning beaches and connection to the ocean. The bold typography reflects the island’s dynamic and energetic character, while the deep and light blue colors evoke the tranquility of its waters and skies.
COMPETITIVE ANALYSIS
I observed the design and the structure of other websites: Gran Canaria, Spain, and La Gracios, Spain
The analysis highlighted visually appealing designs with high-quality images, cohesive color palettes, responsive layouts, clear navigation, and multi-language support. Strengths like interactive maps and minimalist icons enhance usability.
However, issues such as cluttered layouts, slow load times, inconsistent or small fonts, poor contrast, and limited search functionality detract from the user experience.
USER PERSONA
SITE MAP
PROTOTYPE VIDEO
