This project was selected by The Little Theatre in Rochester to be featured in their official window display in celebration of their 95th anniversary.
OBJECTIVE
To design a limited-edition series of popcorn packaging for The Little Theatre in Rochester for their 95th anniversary that elevates the snacking experience, attracts diverse moviegoers, and infuses each package with bold character and genre-driven personality.
SOLUTION
I designed a set of genre-inspired dispenser boxes—each featuring a bold character face that opens at the mouth to serve popcorn. Unified by red branding and a playful concept, the packaging blends function with storytelling to create a collectible, theater-exclusive experience.
BRANDING
Horror
Little – 32oz
Horror movies tend to be intense—people clutch the popcorn, not necessarily devour it plus, it’s easier to hold during jump scares.
Horror movies tend to be intense—people clutch the popcorn, not necessarily devour it plus, it’s easier to hold during jump scares.
Comedy
Medium – 85oz
Comedies are lighthearted, usually around 90–120 minutes, and draw casual moviegoers and groups.
Comedies are lighthearted, usually around 90–120 minutes, and draw casual moviegoers and groups.
Animation
Large – 130oz
Perfect for kids, families, and group viewings. Animated movies often have a longer runtime and colorful, high-energy stories.
Perfect for kids, families, and group viewings. Animated movies often have a longer runtime and colorful, high-energy stories.
POSTER DESIGN
T-SHIRT DESIGN
GIFT CARD DESIGN
DISPLAY
This project was selected by The Little Theatre in Rochester to be featured in their official window display in celebration of their 95th anniversary.
